617 Collective Acquires Zanahoria Azul, Expanding Its Footprint in Influencer Talent Management

Acquisition strengthens 617 Collective’s position in the creator economy and expands its reach across the U.S. Hispanic and Latin American markets

NEW YORK, NY, April 01, 2026 /24-7PressRelease/ — 617 Collective, the anti-roll-up holding company focused on founder-led agencies in the creator economy, today announced the acquisition of Zanahoria Azul, a Miami-based influencer talent management agency.

Zanahoria Azul has built a strong reputation representing culturally relevant creators and delivering high-impact campaigns for brands across the U.S. and Latin America. The agency operates out of Miami with a focus on the U.S. Hispanic market—one of the fastest-growing and most influential consumer segments—while expanding into Mexico, with plans to further grow across Latin America. The acquisition strengthens 617 Collective’s position in the rapidly growing creator economy and expands its capabilities in talent representation and influencer marketing.

The transaction comes as the Latin American influencer marketing market continues to scale rapidly, with the sector projected to exceed $8 billion by 2030, alongside a broader creator economy expected to reach tens of billions of dollars in the coming years. This growth is driven by increasing social media penetration and a structural shift in brand spend toward digital channels.

Zanahoria Azul differentiates itself through a highly curated talent model, selectively representing creators and matching them with brands based on strategic fit rather than scale alone. The agency emphasizes performance and accountability, working closely with brands to deliver measurable return on investment from influencer campaigns.

Founded on a partner-holdco model, 617 Collective takes a different approach from traditional consolidation strategies. Rather than integrating and centralizing operations, the firm preserves the independence, brand identity, and leadership of the agencies it partners with.

As part of the transaction, Zanahoria Azul will continue to operate under its existing brand, with its leadership team remaining in place. The agency will gain access to 617 Collective’s capital, shared infrastructure, and strategic support to accelerate growth.

“This acquisition reflects our conviction in the creator economy and our commitment to backing founder-led agencies without compromising what makes them valuable,” said Cynthia Monroy, Managing Partner of 617 Collective and a veteran with over 20 years of experience in the agency industry. “Zanahoria Azul has built a strong platform in talent management, and we see significant opportunities to scale that foundation across the U.S. and Latin America.”

This marks another step in 617 Collective’s broader expansion across the U.S. and internationally, as it continues investing in agencies at the intersection of culture, creators, and digital marketing.

About 617 Collective

617 Collective is a next-generation holding company investing in founder-led creative, marketing, and talent agencies within the creator economy. Through its partner-holdco model, the firm provides capital and operational support while preserving the independence and identity of its partner agencies.

About Zanahoria Azul

Zanahoria Azul is a Miami-based influencer talent management agency representing a curated roster of creators and delivering performance-driven brand partnerships across the U.S., Mexico, and Colombia, with ongoing expansion into additional Latin American markets.
www.zazul.agency

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